Work / Marketing and campaigns
A marketing proposal for a pizza chain
A research-led proposal that compares the chain with its rivals on reviews, delivery-app experience and pricing, with a campaign built on the findings.
The brief
A chain with a strong promise and a quiet online presence. The proposal asks what customers actually see when they look for it, and what it would take to be easier to order from than the competition.
What we built
- A competitor pricing analysis and a review comparison between the chain and a nearby rival.
- A side-by-side of the delivery-app experience today and what it could be.
- A campaign plan, a marketing intelligence report, a concept board, a pitch deck and a bespoke animated pitch site, all without prices.
How we did it
Every figure is taken from public sources and shown with where it came from, so the client can check it.
Concept. Brand name removed. Concept work; no client relationship is implied.
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